{"id":11565,"date":"2015-06-12T14:12:06","date_gmt":"2015-06-12T18:12:06","guid":{"rendered":"http:\/\/www.thegreathorse.com\/?p=11565"},"modified":"2015-07-22T16:02:03","modified_gmt":"2015-07-22T20:02:03","slug":"swimming-against-the-tide","status":"publish","type":"post","link":"https:\/\/thegreathorse.com\/book-blog\/2015\/06\/swimming-against-the-tide\/","title":{"rendered":"Swimming against the tide …"},"content":{"rendered":"

I have the idea that going along quietly might not be the point of writing …<\/em><\/p>\n

One of the fruits our society’s exertions for the market* is the forcing of authors to ‘market their own work.’ This somehow exists as a legitimate reality at this time. <\/p>\n

New writing is an imposition–it must be judged by others. It is an honor to be read, not a marketing coup. Work pushed by its author has little credibility. <\/p>\n

This is reflected by the fact all public reader sites work very hard to prevent authors from, you know, that<\/em>. Legitimatizing marketing was the whole original and founding purpose of the traditional (now consolidated) publishing industry.<\/p>\n

So why … ?<\/p>\n

Corporate consolidation allowed control to replace curation<\/strong><\/p>\n

Mostly, so far, authors have mostly gone quietly or at least without notice. My cowardly hope has been to outwait the mammon tide back to the shores of common sense … but my books will vanish beneath the waves before then. I have to do this thing that cannot be done. Now.<\/p>\n

To market we all go<\/strong><\/p>\n

It feels harshly. It is a conscience issue, and seems wrong. However if I am not sure how to proceed with selling (‘marketing’), what I think what can be done is to explain the story, share objective reviews and ask for help from readers. <\/p>\n

And also I can remember the purpose of the Legend of the Great Horse<\/strong> trilogy is to share a story of horses and people in history. When a reader connects, none of the above struggle matters.<\/p>\n","protected":false},"excerpt":{"rendered":"

I have the idea that going along quietly might not be the point of writing … One of the fruits our society’s exertions for the market* is the forcing of authors to ‘market their own work.’ This somehow exists as a legitimate reality at this time. New writing is an imposition–it must be judged by … Continue reading “Swimming against the tide …”<\/span><\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[213],"tags":[382],"_links":{"self":[{"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/posts\/11565"}],"collection":[{"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/comments?post=11565"}],"version-history":[{"count":0,"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/posts\/11565\/revisions"}],"wp:attachment":[{"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/media?parent=11565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/categories?post=11565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegreathorse.com\/book-blog\/wp-json\/wp\/v2\/tags?post=11565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}