I recently watched the live video feeds from two major international jumping events, The Syracuse Invitational and the Royal Winter Fair in Toronto. The horses look great, the riders are skilled, the competition level is high and humane. Both are well-run by innovative management.
Those who already love the sport will forgive transgressions against their spectator interests, but that is no reason for complacency. The key to creating new fans is engaging them.
Entertaining spectators at a horse show is as easy as talking to them about horses. This is not “easy” at all, in reality, as it requires talent combined with professionalism and love for horses and the sport. However, it would be pay great dividends for the sport to develop just such talent.