Saying Neigh

The Great Horse: Promise. Illustration by Marti Adrian. (c) Micron Press.The summer solstice is an important day in the Great Horse trilogy. Promise was born that day of our new millennium. The first book was published on that date. Today I’m declaring independence from the tyranny of the free market, as did ancestors I’m actually proud of.

A Grievous State of Affairs

Authors are suddenly required to ‘market their own books’ (because corporate consolidation that’s why), but of course this can’t actually be done effectively as the AUTHOR OF THE BOOK HELLO so it remains to make of this the mockery it is … beginning with the ebook banana boat ride.

There is no clearer example of the manic bubblemind of “free” markets than the clusternutted fiasco that has been made of the simple task of putting text into electronic media. Expect nothing there. The plain fact is, it’s a pirate’s dream. I mean, yes, the free market is, of course, a pirate’s dream … but this is even CALLED piracy.

I can’t throw my book away to mammon unleashed.

I haven’t published an ebook for Into the Dark (Book 3). It’s the corporate-extortion aspect (ebook sales aren’t audited: publishing is now a post-regulatory marketplace … the market will discipline themblublubbbl). The first two ebooks devoured my own “market” and it’s hard to spend money to lose the rest of it.

My dilemma is that some readers want Book 3 in ebook form, having started with the other two trilogy ebooks.

Then I realized a solution:

Readers can read the ebook of Book III- Into the Dark for free! It just can’t be bought.

Beginning on July 4th, I will offer a free pdf of the entire book III as a gift to anyone who’s read any of the trilogy books. I will set up page for easy ordering.

I am pleased to do this … if you’d like to offer compensation, just leave a short review/comment online somewhere–that would be SO COOL because I haven’t done much to get Book #3 reviews and I need ’em.

Anyway, that’s my Solstice marketing announcement … I hope you liked it! Happy trails!

Swimming against the tide …

I have the idea that going along quietly might not be the point of writing …

One of the fruits our society’s exertions for the market* is the forcing of authors to ‘market their own work.’ This somehow exists as a legitimate reality at this time.

New writing is an imposition–it must be judged by others. It is an honor to be read, not a marketing coup. Work pushed by its author has little credibility.

This is reflected by the fact all public reader sites work very hard to prevent authors from, you know, that. Legitimatizing marketing was the whole original and founding purpose of the traditional (now consolidated) publishing industry.

So why … ?

Corporate consolidation allowed control to replace curation

Mostly, so far, authors have mostly gone quietly or at least without notice. My cowardly hope has been to outwait the mammon tide back to the shores of common sense … but my books will vanish beneath the waves before then. I have to do this thing that cannot be done. Now.

To market we all go

It feels harshly. It is a conscience issue, and seems wrong. However if I am not sure how to proceed with selling (‘marketing’), what I think what can be done is to explain the story, share objective reviews and ask for help from readers.

And also I can remember the purpose of the Legend of the Great Horse trilogy is to share a story of horses and people in history. When a reader connects, none of the above struggle matters.

New Great Horse

It’s an uncertain time, book-wise. I had to stop efforts to ‘market my own books’ to finish building all the marketing platforms and finish the trilogy. I also needed to make peace with being forced to commit cultural sin and ‘market my own books.’

"Capriole" gold coin from The Golden Spark - Book #2 of The Legend of the Great Horse trilogyWhich is cultural sin, of course … this is made evident by the fact every major reader or book site enforces strict rules to prevent authors from doing it!

Traditional publishing is suddenly demanding that authors “sell their work” against the obvious background of a public who does NOT want to be marketed to by authors; they want to be marketed to by large corporate entities. I’m not condoning, just saying.

LOL, they are right: authors shouldn’t be promoting their own work. That was what the industry was supposed to be doing. So it’s all very weird right now. We are participating in a charade.

On the other hand…

The Great Horse trilogy has had support from readers, and there are others who could enjoy the story. Also, the trilogy is a large part of my life’s work at this point, so I want to finish it as well as I can.

I can’t do the selling: that is the role for a 3rd party, not the author (literally, anyone else). None of us should be willing to completely forget that cultural remnant that called for books to be praised by merit and not marketing.

What I hope to do is explain it and share what others have said about the trilogy books, and try to re-engage with new reviewers and readers. It’s the plan … please wish me luck!

Adventures in Publishing: Irene Watson & Reader Views

The Legend of the Great Horse is a historical fiction account of a young horsewoman’s adventure through history … publishing the story has been an interesting journey of its own.

ECLIPSED BY SHADOW | 'The Legend of the Great Horse' trilogy book cover (90x135px)In 2008 the trilogy opened with a close. Its small press publisher went out of business as the (ongoing) financial crisis was initiated–since that time we’ve seen endpoint consolidation of publishing, the advent of both ebooks and social media, Amazon’s rise as the newest industry monopoly, and the closure of 1/3rd of all US bookstores. It’s been an interesting ride.

Along the way I encountered obstacles and many “good guys” too … often these were honest book reviewers, perhaps because this section of traditional publishing was among the first to be taken down by corporate consolidation and its all-excusing bottom line.

One of these good guys was a woman, Irene Watson, who had the idea to build an organization (Reader Views) to provide free reviews to small and self publishers … while offering promotion assistance as an optional paid service.

Only Library Journal and Reader Views offered an all-important prepublication review of Eclipsed by Shadow. Irene and the support staff of Reader Views were unfailingly positive and supportive. The story went on to win several national awards: only Reader Views and the traditional, highly-respected Library Journal noted it beforehand.

Amazon did later crush her business, removing many thousands of ReaderViews reviews (and those of the Midwest Book Review, another ugly incident).

targa-smallIrene died of pancreatic cancer the following year. Today the site is being carried on by Irene’s supporters, preserving the path that her vision, energy and solution-oriented approach brought to independent publishing.

As traditional publishing completes its folding up and vanishing act, it will be ideas and energy from people like Irene Watson who can show new paths … may her memory be honored. The future contains challenges, and I wish Reader Views success in blazing even brighter.

Fear has a role in publishing …

I was nervous about ‘Eclipsed by Shadow’ when it was first published …

beach-horse-90wIn 2002, years before actual publication–after receiving permission!–I sent out a mailing to top equestrians in America. I had a draft of the trilogy written, but there was a LOT of research to be done: I wanted to see if the story seemed worthwhile.

The effort had mixed results. I asked for comment from riders, trainers and officials from various backgrounds in equestrian sports, historical societies, foxhunting groups, western and rodeo, racing, etc … and I didn’t know what to make of the feedback. I’ve since lost the quotes, though I remember parts…

Burned into Memory

At first, I just sent a note with a self-addressed postcard, asking if each would agree to read and comment on a short book. The estimable George Morris was the only person who actually sent back the postcard to tell me no. :) (“I don’t read fiction”).

My favorite feedback was from another “English” rider, Margie Goldstein-Engle, who said that she “learned something about horses” and thanking me (!), while gently correcting an error I’d made. I already knew Margie as a world-class athlete, so being touched by such consideration was naturally unforgettable.

Another memorable response from the h/j world took the opposite side of the ledger. I apparently wrote the thing Shelby French most hated reading in all of her life. That early version of Eclipsed by Shadow was too violent and uneven, and I’m very grateful this was pointed out in clear terms; maybe less for the advice detailing her thoughts on my future. I remember sitting in the truck for a few minutes after that one. Why, Shelby … why?

One gentleman told me he thought he only found 1 spelling error, and that was his complete comment. Nice people are sometimes the most cruel.

Some readers liked the story idea, but in my summation feedback wasn’t encouraging. I saw the experience as a chance to dismount before years of hard labor, sacrifice, and probable destitution … that I did it all anyway is simply because sometimes characters talk too much until you put them down where others can see them.

Hoping Promise soars

bk3-fadehorseI did research and write the story, and then edited it (the hard part), lived it, etc … and in later years, as the official publishing date approached, I was able to directly access my early fears. I reviewed whether my natural stupidity outweighed my studied block-headedness, or vice versa … or if I suffered from some kind of obsessional hatred of my free time.

And then … a pre-publication review came from the respected Library Journal:

Veteran horseman Royce combines history and myth with action and adventure to create a fast-paced, well-informed tale of a flying horse and the young girl who loves her.

Following the birth of a palomino foal, 12-year-old Meagan names the young horse Promise, and an uncommon bond forms between the two. Told by an elderly woman that Promise is one of the legendary Great Horses, Meagan flees with Promise through time after she discovers that others want Promise for themselves.

This series opener should appeal to fans of equestrian novels as well as historic fantasy and belongs in most libraries’ adult and YA collections.–Jackie Cassada, Library Journal

MOST COLLECTIONS?! That was my dream: a horse story for the masses.

I didn’t realize at first what that review fully meant. This pre-pub recommendation was how libraries and bookstores chose new books to stock … out of the many thousands of books that apply each month, Library Journal chooses a few hundred across the spectrum to include in recommendations to libraries. I’d made the real cut.

At one point the book was in over 600 domestic libraries … and I was soon given education in the transience of publishing success.

Independent publishing

I’m sharing some experiences in publishing. For a reason I wish didn’t happen, I find myself on the front lines of publishing’s upheavals.

Being published by a Big House is an author’s basic goal. That was my goal too.

It’s probably common knowledge that traditional publishing has been subsumed and relegated to a balance sheet entry in a multi-national conglomerate media empire. It would be hard to imagine otherwise … but people have been calm. Things are still within acceptable boundaries. Books do get published and enjoyed.

I fought the law …

Now I know the books were worthy of a big house–each title won independent national awards and had solid reviews and sales figures. It could have done well for them.

Mongolian herdI didn’t need to spend years assembling rejection slips–though I got a sizeable sample–because things were pretty clear early on. I had written an adult-level book with horses … with no erotica or vampires. My story didn’t fit the preset BISAC publishing categories: there ARE no official publishing categories for “Teen” and/or “Adult” fiction for horses, only “Juvenile.”

My work was out of market and, barring luck I wasn’t finding, I could either make the decision to go independent or wait until Hollywood rediscovered horses. The novels were too novel. I don’t mind.

Books are not all one thing

It’s true the corporate blockbuster model (commodification) needs a certain pre-established popularity to lower risk for expensive marketing campaigns that dominate the field. Unfortunately this doesn’t enhance a diverse and free-flowing marketplace.

I don’t know the outcome, but what’s interesting about the corporate consolidation of traditional publishing is that everything that was feared and predicted came true. Maybe the next publishing convulsion will be about finding new and truly independent solutions.

The trouble with ebooks …

The trouble with ebooks is (1) piracy and (2) its flood of poor titles … and the problems they cause for some authors. For example, when I published the ebook version of book 1, and again with book 2, my royalties were cut by about 2/3rds. From modest to negligible, basically.

Here are a few recent pirated copies …

Listing of some pirated ebooks from "The Legend of the Great Horse"
Recently pirated ebooks from “The Legend of the Great Horse”

Ebooks are not the problem

It’s true that text can be offered on digital media. The concept could have been intelligently pursued, with a standard format that was universally hosted and sensibly migrated to new platforms as needed.

Instead it was given to the marketplace to decide, and today ebooks are an increasingly disconnected, unfiltered mess of various half-defunct readers and platforms and formats and versions and code requirements and impossibly varying quality. It will only get worse as time and tech move on and both readers and publishers realize the current ebook situation eliminates the advantage books had: permanence. (Oh, and property rights.)

Advanced Technology, Primitive Execution

In this rudderless environment, it’s frankly been hard to spend a week of work time to convert Book 3’s manuscript for ebooks, hammering my dense head against poor and/or outdated/undated documentation and forum support–so I can satisfy 9 different formats along with a host of branded readers and mobiles and apps. The testing alone is a nightmare.

The alternative is to hire out, but LOL, this makes the ridiculousness of the finances even more stark.

No Rails on a Free Market Ride

It is also true that once a Book 3 ebook version is released, the whole trilogy will be stolen … this already happens with the other two books (the post image shows some recent ones). There are groups that do this, many quite self-righteously.

I want to do the right thing by readers, but lately I’ve even wondered if I should unpublish the first two ebook editions as that marketplace continues to criminalize.

Last month I was notified by an ebook distributor that I should update my first book’s file for newer ereader technology. So the cracks begin to appear.

I would like to hear what others think … it’s not an obvious world anymore.